ABOUT THE BOOK

Why you're not your business (and why that matters) is a transformational guide for entrepreneurs and small business owners ready to take ownership of their financial future with clarity, confidence, and purpose.

If reading a financial statement feels like cracking a foreign code, you're not alone or stuck. In this practical, eye-opening book, you will learn how to grow your business beyond its day-to-day survival. Drawing from their acclaimed workshop "Investing in Your Future," transformational leadership consultant Kelly Townsend and financial literacy expert Peter Frampton guide you to shift the way you see your business, your numbers, and yourself.

You'll learn to confront limiting beliefs that keep your business in scarcity.

You'll access a new way to understand your income statements and balance sheets to make powerful decisions rooted in real numbers, not guesswork. More importantly, you'll begin building a "you and me" business - one where every team member is invested in shared outcomes.

Pineapple and Profits gives you a new context for leadership and a practical pathway to create a business built to succeed for the long term.

Concepts and tools only work when you use them. So don't just read this book. Live it. Implement it. Make it real in your business. This is our invitation to you, and we’re thrilled to be on the journey with you.

ABOUT THE AUTHORS

Kelly Townsend

Kelly Townsend is the principal for Leaders Team and has a thirty-fi ve-year history working with both large enterprises and small- to medium-sized businesses. This experience provides her with a deep understanding of the challenges faced by her clients. For the past twenty years, she has developed breakthrough results for organizations, transformed leadership skills and aligned teams in a range of sectors globally including healthcare, construction, legal, and fInancial services.

Kelly’s passion and rare ability to listen and hear what is happening at a deep- er level with her clients—and understand what is missing—sets her apart from other transformational management consultants. She is on a mission to create transformation and possibility for each and every one of them. Leaders Team clients go on to become the kind of leaders who are needed in the world today.

Kelly is based in Naples, Florida. 

PETER FRAMPTON

Peter Frampton is the CEO of Wealthvox, a financial education organization that enables people to have better financial conversations.

Peter graduated from the University of Cape Town and founded South Africa’s oldest tech incubator that helped generate several technology ecosystems, including edtech, fintech, and biotech communities. He qualified as a Chartered Accountant at KPMG Australia.

He recently won the Middlesex University (UK) medal for his contribution to financial inclusion. He has taught at many businesses and universities and is on the adjunct faculty of American University in Washington, DC.

Peter lives in Geneva, Switzerland. 

You’ve Read Pineapple and Profits. Now It’s Time to Live It.

Turn clarity into action with the Investing in Your Future program.

You’ve seen what’s possible when you stop being your business and start leading it.

Now take the next step and transform how you—and your team—work, grow, and lead together